The Velvet Hamster

Velvet Hamster

Innovative satirical news

The challenge

The tense nature of legacy media and the current political climate has many groups tuning it all out. Studies have shown, though, that more 18-49 year olds watch “The Daily Show” than traditional cable news outlets to be informed, with the plurality of those watching independent voters. Shows like “The Daily Show” and sites like The Onion are having a cultural impact by breaking through in a satirical way, but not all views are represented through those brands.

The solution

Develop an original satirical news website that cuts through the noise and toxicity in the news and politics.

The result

The Velvet Hamster has developed an online audience of more than 350,000 fans in key demographics, including a majority of fans aged 35-49.

The Velvet Hamster is one of the leading satirical news sites in the world. What started as a response to the toxicity in political media has grown into a large online brand with a loyal following of over 345,000 fans.

Areas of expertise

  • Paid Ads
  • Media Planning
  • Branding
  • Community Engagement
  • Content Creation
  • Graphic Design
  • Video Production
  • Website


  • Telly
  • Vega
  • Davey

Key Stats


Facebook fans

6+ million

video views

4+ million

digital media engagements

The Velvet Hamster routinely produces viral satirical content.

More Work

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Let’s Work

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