The Velvet Hamster is one of the leading satirical news sites in the world. What started as a response to the toxicity in political media has grown into a large online brand with a loyal following of over 345,000 fans.
The challenge
The tense nature of legacy media and the current political climate has many groups tuning it all out. Studies have shown, though, that more 18-49 year olds watch “The Daily Show” than traditional cable news outlets to be informed, with the plurality of those watching independent voters. Shows like “The Daily Show” and sites like The Onion are having a cultural impact by breaking through in a satirical way, but not all views are represented through those brands.
